| Event | Conversion | % of total | |
|---|---|---|---|
| 2.4, 4.4, 6.5, 8.7, 10.0, 11.3, 12.6, 13.0, 12.6, 12.7, 11.6, 11.6, 11.3, 11.5, 11.1, 10.6, 10.0, 9.9, 10.0, 10.2, 10.7, 11.7, 12.1, 12.5, 13.2, 13.6, 14.0, 13.4 | Interested | 34.1 % | |
| 20.9, 16.5, 17.1, 15.4, 14.0, 14.3, 14.1, 12.0, 12.8, 11.0, 11.5, 12.0, 13.3, 12.1, 12, 12.6, 11.7, 12.4, 12.2, 10.9, 11.5, 13.3, 13.3, 15.2, 14.7, 17.2, 17.1, 16.7 | Download forms | 16.5 % | 5.6 % |
| 133.3, 115.4, 105, 100, 96, 86.2, 87.5, 78.6, 72.4, 68, 62.5, 64, 74.1, 72, 70.8, 62.5, 47.6, 50, 50, 45, 45.5, 50, 51.7, 61.8, 65.7, 64.3, 60.5, 67.5 | Leads | 67.3 % | 3.8 % |
| 58.3, 60, 61.9, 66.7, 66.7, 68, 71.4, 77.3, 81.0, 88.2, 86.7, 87.5, 90, 88.9, 88.2, 86.7, 100, 100, 100, 100, 100, 92.9, 93.3, 85.7, 87.0, 88.9, 84.6, 85.2 | Download trials | 82.4 % | 3.1 % |
| 0, 11.1, 15.4, 25, 31.3, 35.3, 35, 47.1, 47.1, 40, 38.5, 35.7, 22.2, 18.8, 26.7, 23.1, 40, 54.5, 54.5, 66.7, 60, 46.2, 57.1, 38.9, 30, 25, 22.7, 21.7 | Prospects | 26.8 % | 0.8 % |
| 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 16.7, 20, 20 | Sales | 6.7 % | 0.1 % |